Ellen DeGeneresis doing her part to #KickInequality.
On Monday’s episode of theEllen DeGeneres Show, the host unveiled Secret’sSuper Bowl 2020ad, “The Secret Kicker,” which puts a spotlight on fierce female athletes and champions equal opportunities for women everywhere.
Secret, the first antiperspirant brand designed specifically for women, enlistedU.S. women’s soccerstarsCarli LloydandCrystal Dunn.
The ad opens with a typical football game-day scene, panning over a packed stadium. As the clock winds down, there’s a make-it-or-break-it field goal kick. Cheering fans are suddenly silenced when the kicker and holder are revealed to be women: Lloyd and Dunn, standing confidently on the gridiron. Then the crowd erupts as Secret issues a call-to-action: Let’s Kick Inequality.
Lloyd, who made waves last summer when shekicked her first 55-yard field goalat an NFL practice between the Philadelphia Eagles and Baltimore Ravens, said she is “so incredibly proud to be a part of this campaign.”
“And I am thrilled that a brand like Secret is bold enough to make a statement like this during such a major moment in sports,” she continued. “While I’ve been vocal about my ambitions to play football professionally, this message is so much bigger than football — it’s about showing to women and girls that it’s okay to set big goals for themselves and to aspire to be more than what they think is possible. I want to show people what a truly equal world can look like, and ‘The Secret Kicker’ does just that.”
The ad will air during the Super Bowl pre-game show Sunday on Fox.Ellenairs weekdays (check local listings).
source: people.com
