Leanne Fordis following inChip and Joanna Gaines’s footstepsand launching a line at Target!
The collection, which includes 30 pieces, is part of Project 62, Target’s midcentury-modern home line, and will debut in stores and online February 10.
Within the limited-edition line the designs adhere to four different style profiles: rope net, natural woven, metal dome and industrial metal. The items include floor and table lamps, sconces and pendants, starting at $29.99.
“I created lighting that I wanted for my home and pieces that I needed for clients’ projects,” she tells PEOPLE. Ford recentlylisted her cool urban cabinin Los Angeles’s Silver Lake neighborhood following her pregnancy news, and also has a house in her hometown of Pittsburgh.
For this collaboration, she made a point to create items that are notoriously tricky for even experienced design lovers to get their hands on, either vintage or new, without an eye-popping price tag.
“I thought about the lights that I wanted to see more of, lights that I had made from vintage materials in the past, and simple lights that existed in some form but for a hefty price point,” she says. “The pieces we’ve created for Project 62 are shapes and styles that I wished were easier to find when I needed them, not to mention at a price that fits every budget.”
Despite their 1950s and 60s influences, the pieces should look right at home in any style room, she says. “I envision them working in farmhouse-style homes just as easily as in mid-century homes.”
The launch also majorly ups Target’s lighting game. “Leanne’s modern, approachable aesthetic is a beautiful complement to Project 62,” Jill Sando, Target’s Senior Vice President of Merchandising tells PEOPLE. “This capsule collection is the perfect way to expand our lighting assortment—especially with large-scale pieces—while giving guests even more inspiration to create their own unique looks at home.”
Project 62 + Leanne Ford is available February 10 in stores and onTarget.com.
source: people.com
